Coach Shelly Liddick played D1 college golf on a full scholarship at the University of Alabama-Birmingham. After a successful colligate career, she had several high finishes in National Amateur tournaments with a highlight of earning her way to the semi-finals of the Southern Amateur at Polo Fields Golf Club in Atlanta, GA. The following year she turned professional and played on the Futures Tour (now the Epson Tour) and the Central Florida Tour.

During her recovery from a major shoulder surgery, Coach Liddick assisted her college coach with her golf instruction clients and in a short time began teaching private lessons. As a new golf instructor, Coach Liddick also took over coaching duties at her alma mater, UAB. As she began a career in teaching and coaching golf, she had an insatiable desire to continue to learn. She headed out west to Arizona to a “teach the teachers” 5 day school led by Chuck Hogan. This is where Coach Liddick met her future husband. The 5 days in Arizona became the genesis of a life long and continuing curiosity into the study of human performance. How athletes develop, learn, process information, and what holds them back from performing their best.

Coach Liddick moved to Arizona and along with Chuck Hogan (her now husband), they opened the Golf Learning and Performance Center at The Raven Golf Club in Phoenix, AZ. They had a revolving door of
who’s who of PGA Tour, LPGA Tour, Nationally Ranked Amateurs and hundreds of mini-tour players that all came to their facility for coaching in high-level performance, mental game strategies, and taking their games to next level. Coach Liddick and Chuck Hogan took their show on the road and conducted their golf schools in New Zealand, Sweden, Germany, Australia and Canada – to name a few.